Two Scarcity Marketing Recipes

In this short lesson, we introduce two recipes you can apply to your business: the “under the radar” promotion and the classic product launch or sale. You’ll see the exact steps and timings required to make these promotions as effective as possible.

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Behind the Scenes: Our Exact Scarcity Marketing Sequence

Continuing the theme of keeping it real, in this video we take a look at the exact scarcity marketing sequence we used on one of our product launches. And by exact, I mean: you’ll see the actual emails we sent, the exact timings of when we sent them and the sales results corresponding to them.

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